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Study shows Home buyers looking to protect planet

Published: May 5, 2017 4:00 AM

Eco-friendly real estate trends are growing in popularity, as more and more home buyers are looking for ways to protect the planet and reduce the often considerable costs associated with home ownership.

In a survey of more than 1,000 consumers in the United States, SurveyMonkey.com, working in conjunction with Blueshift Research, found that 1 in 3 consumers prefer eco-friendly products, and 35 percent are willing to spend more money on products that are good for the environment. Such trends are reflected in the real industry, where many buyers are looking for tinier homes that produce smaller carbon footprints.

According to the National Association of Home Builders, the average new home was expected to be roughly 2,200 square feet. That's roughly 10 percent smaller than the average new home built in 2010. Smaller homes consume less energy, which appeals to homeowners looking to save money and live more eco-friendly lifestyles.

In addition to smaller homes, homeowners are increasingly looking to sustainable materials when building or renovating their homes. Products that conserve water, including low-flow toilets and water-conserving showerheads, have also grown in popularity.


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