NEW YORK (AP) -- The NFL wants to add even more fans to the millions already following the sport -- and is willing to pay $1 million to do it.
The league will run an ad during the Super Bowl introducing the "Perfect Challenge," a deceptively simple new fantasy game.
Each week, participants must pick an eight-player lineup. If every selection earns the most fantasy points at their position in a given week, the owner wins $1 million.
The lineups must feature one quarterback, two running backs, two wide receivers, one tight end, one kicker and one defense/special teams unit.
For a sense of the difficulty of picking the perfect lineup, consider that last season 16 different kickers earned the most points (including ties) for at least one week under the standard NFL.com scoring system.